Author: Orient

The Chinese influencer marketing is ahead of the world. Advanced technology and integration of social media, e-commerce and digital payment in China has enabled new business models which are yet to be explored by other parts of the world.  Influencer incubators, e-commerce influencers and Orient make...

THE EFFECTIVENESS OF KOL MARKETING Technological advancement has changed the way brands communicate. Brands don’t just rely on mainline advertisements but go beyond to achieve success. This new kind of word of mouth advertising involves social media and recommendations from influencers or as they are called Key...

This move of hiding likes has turned out to be both positive and negative. Some believe hiding likes has now given them more power to communicate without being judged. While others feel that their efforts to increase their Instagram followers and likes have all gone...