Influencer marketing has become a major industry, and is expected to grow to be worth $9.7 Billion in 2020 in 2020. The influencer industry was worth $1.7 billion and has grown exponentially at least 50% YOY (year-on-year) from 2016. Therefore, it is evident that brands and Agencies are also leveraging the power of influencers now more than ever.
If you’re thinking of becoming an influencer, then this is the post to read. We will discuss the process of how to become an influencer.
How do you Become an Influencer?
Did you know if you have 3k+ followers on any of the top Social Media platforms such as Instagram ,Facebook, Tiktok, Twitter, you can turn this into an income.
How? Get paid creating content you love by working with brands that are on our Orient Influencer Application! And there are no hidden fees, you get to keep 100% of what you charge.
Orient Influencer Application has a Global Community of Social Media Influencers & KOLs across different categories and niches, and has worked with over 300+ different brands globally. There are always new campaigns live on our app every day.
Identify your Influencer Niche
Choose a niche that you are extremely interested in and allows you to showcase your knowledge, value and strengths. Once you decide on a niche, it will help you streamline your content to your audience’s taste and preferences.
A few of the popular categories and niche includes:
- Health & Fitness
You are welcome to combine two or more of these niches, but don’t make it too broad. Making your niche too broad may confused the audience and it will look like you’re the jack of all trades with no speciality. The two or more niche should be related to each other, for example you can combine travel and lifestyle, or makeup and fashion together.
Pick Your Social Media Platform
We recommend starting on 1-2 platforms that is suitable to your niche, and then expand to other platforms once you have established a powerful presence and raving fans. Some platforms are better suited for a particular niche.
For instance, 93% of social media influencers say that Instagram is the social network they’ve focused to deliver the best results.
Image via: MarketingProfs
You also need to take into consideration about the audience or target demographic.
For instance, if your target audience includes millennials, then you should focus your social media efforts on Instagram, Snapchat and Tiktok.
Another example is Gary Vaynerchuk – a modern-day media and communications guru. Gary actively uses platforms such as Facebook, Instagram and Youtube to promote his coaching and other content.
A multi-channel strategy is utilised here as Gary has also established a strong audience loyalty, his target audience (digital marketers, entrepreneurs, content creators etc) are likely to use these platforms for meaningful interactions.
Image from Facebook
Image from Instagram
Create high quality and relevant content
One of the most crucial factors of being an influencer is the fact that your followers will be influenced by you and listen to what you promote.
For instance, food influencers might post content (videos, reels, photos) of their restaurant visits, recipes, reviews on their blogs and Zomato, and even brand promotions. Let’s take Gabriel’s Instagram feed as an example. You can see that her content is strictly around food, restaurants, and a bit of lifestyle.
Moreover, Gabriel maintains variety in terms of the content created and does not deviate from her area of expertise.
Image via Instagram
Maintain Consistency On Your Influencer Profile
Curating and publishing high quality content on a daily basis will boost up the visibility, reach and engagement of your profile according to the algorithm of many Social Media platforms. For instance, one of our favourite creators Nas Daily posts interesting one 1 minute videos daily on Facebook. As a result, Nas’ potential audience started to pick up his Facebook page and has kept him accountable by following his Facebook page. In 2020, Nas has generated over 17 million followers and have impacted lives globally.
Image Via Facebook
Collaborate with Other Influencers and Brands
Partnering with other Influencers and Brands that are similar to your niche can be very beneficial for both parties. It will help you access their fan base and allows you to attract them to your social media profiles. Using the Orient Influencer App will facilitate collaborations with highly engaged brand profiles and influencers.
Ready to Become an Influencer?
Download the ORIENT app, create an account and start browsing our brand campaigns. We offer an array of categories, you will definitely find your niche in no time.
There are many brands looking for social media collaborations, and killer content. Start selecting a campaign, read the brief, and start applying for brand collaborations.
Our one-on-one relationships with influencers means we can harness the power for ultimate campaign success.
The benefit of using ORIENT is that you don’t need to contact the brand beforehand, we have premium partnerships with brands lined up for you on our app. This includes Social Media Campaigns, Content Campaigns, to Event Campaigns.
You are more than welcome to get in touch with us with any inquiries on how we can help you become an Influencer.