Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on reddit

Everything You Need to Know About Instagram Reels, TikTok’s Rival

Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on reddit
instagram reels
instagram reels

Instagram Reels is a new way to create creative and engaging video content from Instagram stories. It has provided influencers and followers to connect on a deeper level. Instagram’s latest Reels feature is now available to Australia, United States and 50 other countries. All the Instagram users love it and keep looking forward to new and advanced features.

Instagram Reels

Source: Instagram

Instagram Reels versus Tiktok

Instagram Reels is a copycat of Tiktok, with users recording and editing together 15 second video clips set to music. Users share them on their stories, Explore Feed, and the new Reels tab on a user’s profile.

In additional, the Reels algorithm is also very similar to Tiktok For You page. Which is very likely to be influenced by who you already follow, and the content you interact with, and where the user is located.

According to AdWeek, the percentage of US-based Tiktok users aged between 18-24 years old bracket feel from 41.1% to 35.5%. This indicates that the users are growing up and moving to another platform as their main source of mobile entertainment. Therefore, it is no surprise that Instagram is making moves to copy Tiktok’s most popular feature and capture Tiktok’s ageing audience.

US-based Tiktok users

Source: AdWeek

The difference between Instagram Posts, Stories and Reels?

Instagram posts also enables you to upload your pictures, like, comment, share and save the posts. Whereas, Instagram stories is also an interesting feature that enables you to use filters and post stories. Instagram TV is another feature of Instagram that enables you to post videos that linger than one minute.

Another Innovative initiative by Instagram is Instagram reels. This feature enables you to post a 15 seconds video—it is a creative way of entertainment in the form of short videos. You can add filters, audio effects, other special effects and many more fun features to your Reels.

Your followers would be able to see, like and share your reel. You can post the reel to your account to hype up your Instagram game. However, those who have a public account get better exposure through reels. In this way, the whole Instagram community can watch your reel. This can be a way to increase the traffic towards your post.

How to create Reels

How to create Reels

Source: Instagram

The procedure to create reels is simple and easy. Look for the option of reels on the bottom of the Instagram camera. There will be a number of editing tools on the extreme left of your screen. These tools will help you create your reel. Some of the tools are listed and elaborated below.

1. Audio:

Whether you want to use the music from your phone or from the Instagram music library, you can incorporate audio of your choice in the reel. If you share the reel with your own audio, the audio will be attributed to you. However, if you have a good fan following, people might share your reel. In this way, other Instagram users can use your audio in their reels as well. This can be done by ‘use audio’ from your reels. 

2. AR Effects:

There is a huge variety of effects that you can use in your reels. Select an effect of your choice from the AR effects gallery. These effects have been created by Instagram and individual creators around the world. It enables you to record multiple clips and put certain effects. 

3. Timer and Countdown:

The timer has made the work quite easy. If you want to record a clip hands-free, just set the timer and get ready. You’ll see a countdown on the screen, and it automatically starts recording once the timer is over. 

4. Align:

This feature enables you to create a smooth and seamless reel. Whether it is an outfit change video or a transition video, it goes smoothly and seems like magic.

5. Speed:

Slow-motion videos are quite a trend these days. The speed feature enables you to adjust the pace of your reel according to the music. You can also apply it on a selected part of the video. 

Sharing your Instagram Reels

It allows you to get exposure to the huge Instagram community. However, if you have a private account, only your followers will have access to your reel. Public accounts can gather a lot of attention through reels. Also, it is a fun way of portraying your style, and it is quite like. As it is a short video, it provides good entertainment in very little time.

Sharing your Instagram Reels

Image: Instagram

– If you have a Public Accounts:

You can either post your reel on your Feed or share it to explore. By sharing it on Explore, it has the chance to be seen and discovered by the wider Instagram community. Which increases the chance of your post going viral.

Similarly, you can share the reels with your followers by posting it on your Feed. When you share reels featuring certain songs, hashtags or effects, it may appear on dedicated pages when someone clicks on that song, hashtag or effect.

– If you have a Private Account:

Reels respect your privacy. Those who do not follow you cannot see your reels. It will only be available to your followers. Also, its audio and the reel itself cannot be shared with someone who does not follow you.  Make sure that you make use of hashtags and follow the other trends to make your post reachable and increase the engagement on it. 

How to upload your Instagram Reel?

Move the prepared reel to the share screen. Now you can save a draft of your reel and change the cover image. It also enables you to add a caption, hashtags, and tag your friends. Once you share your reel, it will appear on a separate Reels tab on your profile. Now people can find the reels you’ve shared right on your profile.

How to upload your Instagram Reel?

No matter your account is private or public, you can share your reel on your story. Here your friends and close friends can view it, and it disappears after 24 hours. 

How to Use Instagram Reels for Business?

Instagram reels have made its name in the market. Although Instagram Reels it is still new, it is very beneficial for both the brands and the content creators. It is short, yet it conveys the message effectively and is a fun way of branding. 

– Instagram reels is a great medium for presenting authentic content.

When the Instagram stories begin, nobody had predicted that they would go this far. However, Instagram reels are already very popular because they create a friendly relationship between the creator and the audience. Make sure you keep it real and authentic so that the audience can relate. For instance, the blogger Chriselle Lim (“Rich Mom” on Tiktok) showcased her funny and vibrant personality using Reels, which many of her Instagram followers didn’t know she was funny until they saw her videos.

Moreover, you will reach a whole new audience by using Reels as well. Your reels will show up on the user’s Explore pages as Instagram is pushing for this new feature.

Chriselle Lim

– Share Educational Content

Try to make your reels informative and catchy at the same time. Do include some tips and tricks that can really hello the audience. Your reel can also comprise of a mini-tutorial or a helpful hack.

– Showcase Products

As it is a short video, it is enough to represent your brand and business. Using Instagram reels will have a huge impact on driving awareness and sales to your website. By the use of hashtags and with the help of Instagram algorithms, your reel can catch more traffic.

We have solutions for you

Start scaling your influencer marketing campaigns with Orient right away. We also have influencer &
content marketing specialists ready to take on your next campaign!
Start scaling your influencer marketing campaigns with Orient right away. We also have influencer & content marketing specialists ready to take on your next campaign!

You may also like

Elevate your influencer marketing Orient’s database of 50,000+ vetted influencers today

Subscribe to our Newsletters for Influencer Marketing insights, trends and clever campaign strategies.