Content CAMPAIGN
Improve advertising effectiveness
Access Orient’s content creators to generate branded content that you license for use on your own online and offline advertising channels.
Grow your Brand with Influencer and
User Generated Content that converts
Receive a variety of high quality content custom made
to your branded brief from our community of vetted
influencers, creators and KOLs.
to your branded brief from our community of vetted
influencers, creators and KOLs.
Choose your social media campign
INFLUENCER CAMPAIGN
Increase brand awareness
Reach up to 5 billion new consumers by working with Orient’s nano, micro, and macro influencers to post about your brand’s product and/or services. Platforms include Instagram, Facebook, WeChat, Weibo, Little Red Book.
BRAND EVENTS CAMPAIGN
Grow your community
Generate buzz around your brands’ product events, launches, pop-up stores, and getaways by inviting your favourite influencer and Chinese KOLs to attend. Get influencers to experience the brand and create special event content.
PROMO CODE CAMPAIGN
Acquire new customers
Orient’s influencers will share promo codes with their communities to encourage site traffic and conversion of new customers, all while being able to track which influencers are key to your sales growth.
PROMO CODE CAMPAIGN
Acquire new customers
Orient’s influencers will share promo codes with their communities to encourage site traffic and conversion of new customers, all while being able to track which influencers are key to your sales growth.
Why Brands and Agencies love Orient
Fuel your marketing channels with quality influencers and branded content shot to your brief at scale, speed and a fraction of the cost.
Turn organic and influential people into customers
Influencers who will purchase your products and authentically promote your brand as an ambassador. Prefer send samples or gift products? No problem.
Brand Safe and Anti-Stock Library
Orient’s AI technology prevents influencers, creators and Chinese KOLs with fake followers or engagement from joining.
100% Control
Only approve the posts you love. Give feedback on the ones you like. Decline the ones you don’t love.
Self-Serve
Simply add your credit card and pay as you go. We also take care of all your payments without you doing the dirty work.
Testimonials
Here’s how Orient Influencer Marketing works for Brands & Agencies:
Orient is a platform that connects your brand with our community of influencers
and ambassadors to create authentic and engaging content.
and ambassadors to create authentic and engaging content.
1
Create Your Campaign
Create a campaign in under 10 minutes. Choose your products and target influencers & Chinese KOLs based on category, location, audience, demographics, and more.
2
Receive Quality Content
Influencers create authentic social content according to your campaign brief. Review influencer content, applications and performance data to choose who to collaborate with to promote your brand and products.
3
Approve your favourite submissions
Approved influencers will share the content with their dedicated followers on their social media platforms such as Instagram, Facebook, Weibo, Wechat, Little Red Book.
4
Measure the results
Track campaign performance and optimise future activations based on engagement rate, reach, and Earned Media Value.
Get started with Orient today
Start streamlining your business with our leading influencer marketing platform designed to
help brands build a pool of credible ambassadors and brand-boosting relationships.
help brands build a pool of credible ambassadors and brand-boosting relationships.
How Influencers Are Helping Brands?
The impact of influencer marketing was first shown in 2014. Statistics from 2014 to 2016 has revealed 40% of respondents said they had purchased an item online after seeing it used by an influencer on social media; 70% of influencers believed an influencer marketing platform is best to collaborate with brands; and 74% of people viewed reviews and comments on social media before making a purchase decision.
Influencer and brand awareness
Since 2016, influencer marketing has taken a more strategic approach with aims, goals and targets. In general, credible influencers can help brands to increase sales, spread positive message about brands and raise brand awareness. Influencers can be seen as a brand ambassador that represent the face of a brand and help to grow a brand. This helps to humanise a brand with a personality and character, rather than a name and a logo.
Referral and promo code for influencers are simple and cost-effective ways for brands to work with influencers. Same as affiliate links, influencers can receive commissions from products sold from the links and promo code. But it also encourages the followers of the influencer to purchase through these links that help to increase traffic and sales.
An influencer takeover of the social media profile of a brand can be a great campaign as well. While it can bring the followers of the influencers to the brands’ profile, influencers can get higher exposure from the brands’ existing follower base.
However, when selecting an influencer to collaborate with, it is crucial for their values and image to align with the brand. Brands should research on the audience of the influencers and the engagement between the influencers and its audiences.
The Reach Of Influencers For The Benefits Of Brands
As influencers are highly engaging with their followers, the loyalty to influencers are considered higher than followers to brands’ social media profile. Influencers are seen with powers to influencer consumer shopping decisions.
Research suggested that 63% of consumers aged between 13-24 would try a brand or product recommended by a content creator or influencer. And 84% of consumers see reviews as a trustworthy sources of information for making a purchase decision.
Jeffree Star, an American beauty influencer, has caused the Elf Cosmetics Poreless Putty Primer to sell out worldwide and had 100,000 signed up to the waiting list when the product was spoken about.
Another key example refers to Kylie Jenner and Snapchat. Once the influential figure shared about how little she uses the platform, the social media platform lost an estimated $1.3 billion in shares.
The digital word of mouth
Influencer marketing has moved from a numbers game in terms of followers to the more genuine engagement from its followers. Therefore, more brands now tend to work with micro-influencers who have a more loyal audience and higher engagement rates.
If the strategy is executed correctly, influencer marketing is highly effective. In a research, 89% of marketers get comparable return of investment than traditional forms of marketing.
The future of influencer marketing
Influencer marketing is increasingly included as a part of marketing strategies. 65% of businesses are planning to increase their marketing budget on influencer marketing in 2020.
As the influencer marketing industry set to worth an estimated $5 billion to $10 billion in 2020, it suggests that more brands are taking advantage of this platform. And influencer marketing is growing as a mature form of marketing.
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