Types Of Brand Campaigns To Choose From
Orient helps brands and agencies connect with our network of micro-influencers for authentic content creation across social media and eCommerce platforms.
We can recommend result-driven solutions based on your goals.
INFLUENCER
Get influencers to rave about your brand’s product and/or services, using prompts from your brand campaigns. Choose from the highly-curated selection of creative content from influencers which to share on their Social Media channels and reach over 3 billion engaged consumers.
CONTENT
Get influencers and creators to create highly curated beautiful content for your brands’ product and/or service, and secure the exclusive rights to use it on all of your marketing online and offline channels.
EVENTS
Generate buzz around your brands’ product events, launches, pop-up stores, and getaways by inviting your favourite influencer and KOLs to attend, and create special event content to promote products and services for brand.
IDENTIFICATION
Using various algorithms and formulas (plus that personal touch), we’ll identify the best influencers to suit your brand’s needs, and suggest your brand to them to create content for.
CAMPAIGNS
Our specialist team can help design a bespoke campaign to personally suit your needs. Want to create your own? Choose from a huge range of options available on our campaign generator to customize it yourself.
MANAGEMENT
You just pick the influencers and content that you like. We’ll handle all the nitty-gritty details, such as influencers-vetting, campaign rollout, and payment for you.
MEASURING
Our cutting edge programs and algorithms will let you know how your campaign is doing; targeting statistics such as media value, cost-per-engagement, and return-on-investment.
PAY-AS-YOU-GO
Just add your credit card, and pay as little or as much as you like. Our software will let you know when you’re reaching your preset campaign needs.
SAFETY
Our state of the art anti-stock library, and constantly-updating software to combat fake engagement means that your brand will always be safe from any malicious threats.
How influencers are helping brands?
The impact of influencer marketing was first shown in 2014. Statistics from 2014 to 2016 has revealed 40% of respondents said they had purchased an item online after seeing it used by an influencer on social media; 70% of influencers believed an influencer marketin platform is best to collaborate with brands; and 74% of people viewed reviews and comments on social media before making a purchase decision.
Influencer and brand awareness
Since 2016, influencer marketing has taken a more strategic approach with aims, goals and targets. In general, credible influencers can help brands to increase sales, spread positive message about brands and raise brand awareness. Influencers can be seen as a brand ambassador that represent the face of a brand and help to grow a brand. This helps to humanise a brand with a personality and character, rather than a name and a logo.
Referral and promo code for influencers are simple and cost-effective ways for brands to work with influencers. Same as affiliate links, influencers can receive commissions from products sold from the links and promo code. But it also encourages the followers of the influencer to purchase through these links that help to increase traffic and sales.
An influencer takeover of the social media profile of a brand can be a great campaign as well. While it can bring the followers of the influencers to the brands’ profile, influencers can get higher exposure from the brands’ existing follower base.
However, when selecting an influencer to collaborate with, it is crucial for their values and image to align with the brand. Brands should research on the audience of the influencers and the engagement between the influencers and its audiences.
The reach of influencers for the benefits of brands
As influencers are highly engaging with their followers, the loyalty to influencers are considered higher than followers to brands’ social media profile. Influencers are seen with powers to influencer consumer shopping decisions.
Research suggested that 63% of consumers aged between 13-24 would try a brand or product recommneded by a content creator or influencer. And 84% of consumers see reviews as a trustworthy sources of information for making a purchase decision.
Jeffree Star, an American beauty influencer, has caused the Elf Cosmetics Poreless Putty Primer to sell out worldwide and had 100,000 signed up to the waiting list when the product was spoken about.
Another key example refers to Kylie Jenner and Snapchat. Once the influential figure shared about how little she uses the platform, the social media platform losed an estimated $1.3 billion in shares.
The digital word of mouth
Influencer marketing has moved from a numbers game in terms of followers to the more genuine engagement from its followers. Therefore, more brands now tend to work with micro-influencers who have a more loyal audience and higher engagement rates.
If the strategy is executed correctly, influencer marketing is highly effective. In a research, 89% of marketers get comparable return of investment than traditional forms of marketing.
The future of influencer marketing
Influencer marketing is increasingly included as a part of marketing strategies. 65% of businesses are planning to increase their marketing budget on influencer marketing in 2020.
As the influencer marketing industry set to worth an estimated $5 billion to $10 billion in 2020, it suggests that more brands are taking advantage of this platform. And influencer markerting is growing as a mature form of marketing.