The most commonly used medium of storytelling and visualisation these days is video content. It enables you to utilise your vision, hearing, and mental capability to perceive the message conveyed through a good video. All business campaigns, promotions, and advertisements are incorporating videos on their programs...
Do you want to learn from some of the outstanding Social Media success stories? We will present some of the best social media case studies that have helped brands and companies flourish on social media. Almost every brand is on one or more social networks running...
In social media, having a considerable number of social media followers is linked with success. A large number of Instagram followers increase the instant authority of your account and make it look more appealing. Moreover, having more Instagram followers can also make you become a...
We’ve put together a comprehensive strategy guide on how to measure Influencer Marketing Success before you start to get submissions! What are KPIs? KPIs or Key Performance Indicators is a measurable value that demonstrates how effectively your brand is achieving key business objectives. Each department will use...
Today, consumers who are looking to purchase a product will most likely check reviews and social proof. In turn, brands are utilising tactics like using Influencer Marketing more than ever before. Not every brand has a generous budget to partner with celebrities, A-listers or macro-influencers...
A common question when writing to influencers is what to write to influencers. Before proceeding with that let us talk in detail about influencers and their role. Sometimes you may feel like you are not putting enough effort into creating good content. Or you may...
Are you looking to modernise and grow the online presence of your brand? The importance of having a strong social media engagement signifies to your audience that the brand is making an impact in the market. Of course, it is not just about looking popular, it...
Nano and Micro influencers are an essential part of Influencer Marketing in 2020, and is used strategically to boost engagement, improve sales and ROI...
Technological advancement has changed the way brands communicate. Brands don’t just rely on traditional advertisements but go beyond to achieve success. KOL Marketing is one of the most effective marketing methods in China. Whether your are a brand that is based in China or overseas,...
This move of hiding likes has turned out to be both positive and negative. Some believe hiding likes has now given them more power to communicate without being judged. While others feel that their efforts to increase their Instagram followers and likes have all gone...