Marketing in China

The Chinese influencer marketing is ahead of the world. Advanced technology and integration of social media, e-commerce and digital payment in China has enabled new business models which are yet to be explored by other parts of the world.  Influencer incubators, e-commerce influencers and Orient make...

THE EFFECTIVENESS OF KOL MARKETING Technological advancement has changed the way brands communicate. Brands don’t just rely on mainline advertisements but go beyond to achieve success. This new kind of word of mouth advertising involves social media and recommendations from influencers or as they are called Key...