An Influencer or KOL (Key Opinion Leader) is someone with over 5,000+ genuine followers on a social media platform such as Instagram, Facebook, Weibo, WeChat, Little Red Book.
Orient is open to working with all brands, and those that represent them. This may include PR, Marketing, Media, Advertising, or Creative agencies.
Yes. In Australia, US, UK, Europe and many other parts of the world, influencers are required to disclose a sponsored post. The easiest way to do so is to include #ad or #sponsored. For further guidance, see our T&C’s.
The influencer owns the content. However, a brand can share the influencer’s post within the platform it appears in organically. If the brand would like to use it for advertising, then the brand should request a content licence.
Influencers create and submit a post with a price attached to a campaign brief. If the brand approves it, the influencer can publish it directly to their social media and be rewarded with payment. If the brand recommends changes to the content or price, they can suggest changes to the influencer. If the campaign has ended, the budget has been spent or influencer is not right for the campaign. Please read more on the approval process under “Here’s how Orient Influencer Marketing works for Brands & Agencies” via our https://orienthq.com/brands/ page.
After 60 days an influencer may remove the post. Although most leave the post on their feed.
Orient’s House Rules can be found in our Terms & Conditions. These rules set the principles for all parties – brands and influencers to abide by.
House rules are very important for all parties to abide by. If there is a breach, then the party will be removed from the Orient platform immediately. Please notify us at email@example.com if you think a party has breached the guidelines.
Orient uses your personal information to improve the user experience on our mobile app and web platform. You have the right to request to access, amend or some cases remove the information that Orient holds about you. These rights are outlined in our Private Policy. Please contact firstname.lastname@example.org for more information about this.
If you are having any issues, please do not hesitate to reach out to the Orient team at email@example.com. We’re always happy to help!
Brands will be using the brand dashboard on our Orient website to create new campaigns. However, feel free to browse our live campaigns on our mobile app.
There is absolutely ZERO fees for brands and agencies to set up. Orient is a complete risk free model. Only pay for the submissions you want to approve.
There is no minimum spend, however most brands allocate on average $3,000-$10,000 per campaign.
You can track the campaign performance with real-time analytics. Campaign results on the brand dashboard will also display metrics such as media value, ROI, reach, engagement and CPE. Infographics about the influencers will also be shown, including engagement, reach, demographics, location and age range.
When an influencer submits a post, click through to their profile to assess their tone of voice, engagement and brand fit.
Of course. You can browse the influencer’s social accounts to assess their engagement. Our dashboard also displays their average engagement alongside every submission.
Orient works closely with agencies of all sizes to help increase their ROI on Influencer Marketing.
It is best practise for the brand to look through the engagement of each influencer who makes offers. Accounts with fake followers are easy to spot from almost no interaction, or social profiles filled with spam. Once Orient identifies an influencer with fake followers, we’ll remove them from our platform.
Orient only charges the payment when you have approved an influencer’s content.
Results will vary depending on a number of factors. Please contact the Orient team at firstname.lastname@example.org .
It is very rare that this will happen. Please contact us at email@example.com and we’ll rectify this issue. You will not be charged for this post as it is not published as agreed.
You will need to buy it for any usage other than reposting it organically on the same social platform the post was published on.
The licence cost depends on if it is for both online and offline channel use, or just online usage only.
Content resolution is dependent on the original source. It usually ranges from 200KB to 30 MB. The Orient team will work with you to ensure you receive the highest quality available.
It is not mandatory to tag or credit the influencer, however it is a great way to increase credibility and engagement.
Please log in using your Facebook account that’s linked to your Instagram business account. You will not be able to receive briefs if your Instagram account is not a business or creator account. Please note that Orient requires all of its influencers to have a business account, linked to a Facebook page.
If you need further assistance, please send an email to our support team firstname.lastname@example.org and we will help you with this.
Giving us permission is about giving the ability to post through our App, and know how we can pay you. You will be the only person who ever posts to your accounts.
Please refer to the ballpark rate card here.
We absolutely do. Orient works with both Talent Agencies and Marketing Agencies very closely. You can manage all of your client’s Influencer Campaigns on our end-to-end service platform. Please get in contact at email@example.com
It is unfortunate, but purchasing a product without getting paid to recommend it is no different than any other purchases made by you outside of Orient.
Often brands likes to see a number of submissions before they accept any. You may also want to offer a lower rate as higher rates discourages brands to approve your post.
You will get paid within the next 48 hours once your approved submission has been posted directly to your social media account.
Each Facebook page will be linked to one Instagram business account. This means that you cannot connect more than one account of the same social platform.
You should post within 48 hours, or a certain day directed by the brand.
Most of the brands listed on Orient won’t send you the product, this is because brands are looking for genuine advocates who are willing to purchase the product and recommend it to their audience. However, there are still a number of boutique or premium brands that send out their products to influencers & KOLs.
Yes, only accept it if you feel comfortable.
There is a set rate for how much you can earn by selling your content rights.
The content can be used on wherever the licensee chooses.
Of course! Feel free to submit as many content pieces as you like to increase your chances of success.
If you’ve sold the rights to the content, and have another opportunity to sell content that appears similar, you’ll need to get approval from Orient first. Contact us at firstname.lastname@example.org
Orient encourages the brand to credit you for best practice, however it not mandatory for the brand to do so as the rights of your content have been sold to the brand.