Today, consumers who are looking to purchase a product will most likely check reviews and social proof. In turn, brands are utilising tactics like using Influencer Marketing more than ever before. Not every brand has a generous budget to partner with celebrities, A-listers or macro-influencers to drive massive viewership to their social content. In fact, utilising micro-influencers are proven to drive better results for your brand than ‘big name’ influencers. Therefore, it is important for local brands to find and utilise the right local influencers on social media.
Who are Influencers?
If you think of social profile, big names like Barack Obama and Paul Walker typically come to mind, but the fact is that every industry and niche has social media impact. This allows the business to identify, pursue, and leverage these influencers of social media to increase your brand visibility, engagement , leads and sales revenue.
If I explain further, an influencer is simply an online authority with a range of people who believe and listen. They are loyal and also form their views and desires according to what the influence is feeling, using, and believing.
Knowing about Instagram Influencer
Instagram has seen rapid growth over the last year, increasing its range of features and attracting more than 200 million active monthly users. With a content feature similar to Snapchat, Instagram has become one of the most popular and influential social media sites in today’s world.
Many creators are on the platform looking to capture Instagram’s massive user based attention and usher in their share of Instagram’s success.
Via engaging content and their ability to communicate and engage with their fans, these Instagram influencers amass a great following. Instagram influencers can be a major tool for advertisers looking to reach engaged audiences.
Instagram influencers have proven to be profoundly effective at reaching engaged audiences via Instagram. Because they build authentic connections with followers and are experts in performing content. Instagram influencers can help brands communicate with targeted, tailored messaging to respective audiences.
Whether they raise brand recognition, endorse specific goods or activities, or fuel interaction, marketing with influencers from Instagram helps brands reach consumers on a forum they are already searching for inspiration and advice. Becoming an Instagram Influencer is a worth doing job these days!
Different Features and Strategies Brands use To Find Local Instagram Influencers for:
Sponsored content on Instagram is huge, and it’s one of the most popular ways for brands to work with influencers. Sponsored content may take the form of product placement, sponsored series and experiences tagging and/or linking to brand accounts;
Brands may also collaborate with influencers on sponsored content for Instagram’s Stories or Live apps. Certain brands may use influencer takeovers on their account, enabling the influencer to manage a brand account. And content over a given time to boost attention and engagement.
Strategies to find local Influencers on Instagram
1. Search for Influencers using Hashtags
Undoubtedly hashtags are one of the simplest ways the marketing strategy to recognize and find influencers.
Finding out the trending hashtags that the influencers use gives you valuable information to make your influence marketing strategy even more effective.
For beginners, hashtags can help you better understand the trending niches that influencers want to be a part of. This lets the influencers know what’s important to them. You will know exactly what they can offer when you reach out to your favourite influencers. The hashtags will also provide valuable strategic data for you.
Image via Google
Image Via Instagram
2. Conduct a Quick Google Search find local Influencers
Google is also a strong starting point, outside Instagram itself, for investigating possible influencer relationships.
If you’re looking for someone with a smaller audience, you can also couple your search with terms like “micro-influencers”. Observe that anyone who pops up in a search for Google will likely be noticeable in their respective industry regardless of their number of followers. You may also like to get influencers researched and reviewed before you hire them.
Image Via Google
3. Look at Your Own Followers to find local Influencers
One of the easiest ways to find local influencers is to look at your followers!
Yes, this is what you can do if you want to find Influencers if you have no idea from where to start, start by observing your followers’ list. Be in touch with the Instagram feed of your followers and you’ll surely find 1 or more influencers from there.
4. Use a Dedicated Influencer Marketing Platform
Influencer Marketing Platforms are online tools that make the process of marketing the influencer easier for brands. Once influencer marketing networks arrive, it could take a significant amount of time for marketers to identify potential influencers, establish relationships with influencers, and run campaigns. It is especially difficult to find appropriate influencers if you had not already knowledge of the industry inside. The introduction of influencer marketing networks and search engines for professional sources made this process even easier.
ORIENT has made is very easy for people to find local influencers in less time and without any complex procedure. Orient is an influencer marketing app that allows brands to collaborate in any niche with Australian micro-influencers. It’s an all-in-one network covering social media promotion, content creation, and event management aspects.
So, do give it a try and you’ll see exceptional results in less time!
How to Figure Out if an Instagram Influencer is the Right Fit?
So, are you looking for the right Instagram Influencer to show its followers your products or services? But how do you know who is the “right” influencer to deliver your message to their audience?
The only two considerations that matter when making a smart marketer decision are:
- Viewership/ Audience of the Influencer
- Influencer reach & impression rates
If you find these 2 factors satisfactory in that particular influencer then he/she is the right one! ORIENT also offers real insights, such as engagement, reach and impressions from our database of influencers.
Another way to find local Influencers on Instagram:
Peek their Bio Details
It is very important to read all the Bio details of the people you think are local influencers. Some influencers do not mention in their bio that they are “Influencers”, so you need to observe more closely and contact them for the confirmation.
So are you ready to find local influencers on Instagram?
Instagram has become the most popular platform to earn money through influencer marketing. It is truly important for brands to find local influencers on Instagram, especially if the brand is a local business.
Follow the proven strategies above to find a pool of high quality local influencers. If you are interested in outsourcing this work, please contact the ORIENT team and we can guide you through Influencer Marketing.