The addiction to Social Media Platforms in Australia has been growing over the years. With social media penetration approaching, almost 90% of the Aussie population has access to media platforms.
Moreover, the average Australian owns 3.5 internet-enabled devices, with most people preferring either smartphones or laptops. According to the Yellow Social Media report, 60% of people say they use the internet more than five times per day.
Penetration of Social Media Platforms in the Australian Population
-Every 6 in 10 Australians use Facebook
-Every 1 in 2 Australians use Facebook on a daily basis
-Every 1 in 2 Australians use Youtube
-Every 1 in 3 Australians use Instagram
-Every 1 in 3 Australians use Snapchat
Lets now dive in to take a look at the top 5 social media platforms In Australia
1. Facebook – 15,000,000 Monthly Active Australian Users (steady)
The Yellow Social Media report mentions that over 91% Aussies use Facebook which includes 95% of women and 88% of men. The average user spends almost 10 hours a week on Facebook. More Australian businesses use Facebook as the main Social Media Platform to advertise – around 9 in 10 SMBs and large businesses helping them connect with a larger audience.
2. Youtube – 15,000,000 Unique Australian Visitors per month (UAVs)
53% of the total population watches videos on YouTube which includes 56% of men and 50% of women. While 46% people prefer sharing their photos and videos online. Video is the most effective type of content for consumers which keeps them engaged.
3. Instagram – 9,000,000 Monthly Active Australian Users (FB/ Instagram data)
Instagram is Australia’s favourite image-sharing app and thus retains a stable user base along with increasing the number of users every year. This app is more popular with women than men (44% vs 34%). Instagram users are more likely to follow brands and influencers to know about the latest trends in the market. According to The Yellow, Instagram was formerly more popular with SMBs but large business advertisers have grew from 20% to 46%.
4. Whatsapp – 7,000,000 Active Australian Users
The number of Whatsapp users has increased steadily in Australia,making it the second most popular social media messaging service after Facebook’s messenger. Currently, the app does not support any kind of advert but some rumors believe that the app might start displayings ads in the near future.
5. Snapchat – 6,400,000 Monthly Active Australian Users (Snapchat data)
Snapchat is one of the fastest growing Social Media Platform in Australia, rising two places from last year’s count. There are more than 4.5 million Aussies use Snapchat everyday i.e. around 36 times per week on an average. Snapchat is more popular with younger demographics. Specifically, the main demographic includes 49% of 18-29 year old and also is used more by males than females (28% vs 17%).