Today, consumers who are looking to purchase a product will most likely check reviews and social proof. In turn, brands are utilising tactics like using Influencer Marketing more than ever before. Not every brand has a generous budget to partner with celebrities, A-listers or macro-influencers to drive massive viewership to their social content. In fact, …

Instagram follow loop giveaway have become a common practice in the influencer community. It is a quick growth hack strategy which both businesses and bloggers have come up with to gain new followers. Having a high follower count on Instagram comes with many great perks. The more you engage with the posts of your fellow …

Do you want to learn from some of the outstanding Social Media success stories? We will present some of the best social media case studies that have helped brands and companies flourish on social media. Almost every brand is on one or more social networks running marketing campaigns, and this number has increased to $32.18 …

We’ve put together a comprehensive strategy guide on how to measure Influencer Marketing Success before you start to get submissions! What are KPIs? KPIs or Key Performance Indicators is a measurable value that demonstrates how effectively your brand is achieving key business objectives. Each department will use different KPI types to measure success based on …

A common question when writing to influencers is what to write to influencers. Before proceeding with that let us talk in detail about influencers and their role. Sometimes you may feel like you are not putting enough effort into creating good content. Or you may think that the efforts you are putting in the promotion …

In the world of Influencer Marketing, the higher the number of likes, shares, followers and social engagement, the quality of the influencer is better. Is this true? Well, not necessarily when it comes to Nano and Micro-Influencers. According to the latest industry data, Nano and Micro-Influencer marketing is booming and thus becoming an essential part …